Atlas Monroe Net Worth, Wikipedia, Shark Tank, KFC, In this post, we are going to talk about Atlas Monroe, which is a vegan fried chicken-based company along with its founders and net worth. Atlas Monroe is a company offering vegan fried chicken and other plant-based meat products. Read further:
These days, plant-based meats have become popular because more and more people are switching to meat-free lifestyles due to health and environmental reasons. As a result, manufacturers of plant-based meat alternatives face a thriving market where consumers are practically demanding quality products.
There is one such alternative for people who love vegan and want to have meat products also, which is none other than Atlas Monroe.
Established by Jonathan and Deborah Torres, it is a business offering vegan friend ‘chicken.’ They claim that it is completely plant-based. The company provides made-to-order products, which can be delivered to your doorstep. The products are global favorites made from plants, letting you enjoy an enriched dining experience right at home.
Atlas Monroe Net Worth, Wikipedia, Shark Tank, KFC
Atlas Monroe Net Worth
Deborah and Jonathan Torres pitched their business, Atlas Monroe, on Shark Tank. Mark Cuban and Rohan Oza offered to purchase the business, Atlas Monroe, but their offer was not accepted. Still, they managed to run and expand their business. Nowadays, Atlas Monroe has a net worth of around USD 7 million.
About the Founders of Atlas Monroe
Jonathan and Deborah Torres are the founders of Atlas Monroe. They are from San Diego, California. It was Deborah behind the product, Atlas Monroe. Of course, the married couple showed up and pitched their business together, but it was Deborah, who worked hard to invent the product.
She was raised in Silicon Valley and her parents moved to the USA. Her mother lived in the UK while her father belongs to Guyana. This is why Deborah was brought up eating a wide range of international cuisine.
She had two grandmothers, who were also restaurant owners. The most interesting thing was that friend chicken was an important part of their family tradition.
How did they find Atlas Monroe?
When Deborah’s father was diagnosed with type 2 diabetes, he had to change his diet. Deborah is a caring daughter. As a concerned daughter, Deborah took this matter into her own hands.
She watched ‘Simply Raw,’ which is a documentary in which people suffering from diabetes tried a raw vegan diet for a month and received healthy and effective outcomes. This is how Deborah learned how to cook vegan food.
She saw a significant improvement in her dad’s health. After that, Deborah tried experiments with making plant-based meat. This was how Deborah invented the vegan friend chicken, Atlas Monroe. She entered Atlas Monroe into the VegFest competition and earned the Best Dish award.
Appearance on Atlas Monroe Shark Tank
She wanted to do something for herself and her husband. This is why she took the initiative to represent her creation on Shark Tank. She convinced her husband and they both went to Shark Tank and showed Atlas Monroe in 2019.
They offered 10 percent of their business in exchange for USD 500k. They handed out samples to all the Sharks and all of them liked the product. As numbers and valuations were tossed around, the conversation among the Sharks became tense.
Barbara Corcoran supposed that the company, Atlas Monroe, was too early to be investable. However, Mark was very fascinated as he is a vegetarian. Initially, Cuban offered USD 500k for a 30 percent stake, but later convinced guest Shark, Rohan Oza to make a bid for the whole company.
They offered USD 1 million along with a 10 percent royalty on sales to the founders, but the founders did not accept the deal and went home empty-handed.
What happened to Atlas Monroe after Shark Tank?
Of course, they left the million-dollar offer, but they made the right decision. After Shark Tank, there was a great increase in sales that led to Atlas Monroe buying a manufacturing facility in San Diego.
Nowadays, the founders have turned out to be the largest manufacturer of plant-based fried chicken in the whole world. They took many pre-orders to fund the facility and met the orders a few months later.
The best part is that customers showed their patience and supported them. By the end of 2021, Atlas Monroe, the company, was producing 1 million pounds of chicken. Under the leadership of Deborah, the company has done more than 2 million in sales since their appearance on Shark Tank.
In 2021, they were on track to make USD 5 million. Since then, the organization has not disclosed any current sales figures, but according to the estimations, it has been seen that Atlas Monroe is generating more than USD 5 million per year.
Aside from chicken, the company also makes other plant-based meat. They supply more than 50 restaurants all over the country.
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